Look after your legs with Kate Shapland founder of Legology
It feels like I have known Kate Shapland forever! We both started in the beauty industry around the same time, I was a makeup artist and Kate was a beauty journalist for the Telegraph, and our paths often crossed at events and parties over the years.
Not only is Kate a walking encyclopaedia of beauty knowledge she is also the co-founder of the BBC- the British Beauty Council alongside Millie Kendall.
Crafted with the invaluable assistance of an independent French chemist, this innovative line is the first of its kind, targeting fluid retention and heaviness as well as cellulite, leaving your pins perfectly energised, smooth and supple.
WHAT INSPIRED YOU TO DEVELOP THE BRAND?
I genuinely felt women were being short-changed in the leg care department. I’d been writing about beauty for some 25 years and in all that time I never found a leg cream, gel or oil that ticked all the boxes for me. There were gazillions of anti-cellulite products, and it frustrated me that these had come to represent leg care because we all know that while cellulite is an issue for many it’s not the only issue that legs have, and a few cooling creams and gels, but nothing that reallyIf feels like I have know Kate Shapland forever! We both started in the beauty industry around the same time and our paths often crossed at events and parties over the years.
Not only is Kate a walking encyclopaedia of beauty knowledge she is also the co-founder of the BBC- the British Beauty Council alongside Millie Kendall.
Born out of the belief that beauty junkies were being short-changed on leg care, Kate has changed the game with Legology.
Crafted with the invaluable assistance of an independent French chemist, this innovative line is the first of its kind, targeting fluid retention and heaviness as well as cellulite, leaving your pins perfectly energised, smooth and supple.
rocked my boat. As a beauty writer I also had great insight into the consumer, what she wanted and understood in beauty, and this intel fed my inspiration and motivation to develop a brand that would properly address her leg issues. So if, like me, you are bothered by cellulite and – significantly – suffer with heavy, achy legs, there is now – finally – a proper solution to these deeply unsexy issues in Legology.
WHY LEGS AND CELLULITE
So we do make a very incredible cellulite oil but Legology isn’t all about this issue. The philosophy behind the brand is ‘lightness’ – hence the names of the products; the primary benefit of all our products is to promote the lymph and the circulation to encourage better drainage which in turn helps limit the misery-making puffiness and achiness, but also cellulite. I’ve always had a passion for legs – all my career and probably even before that – and my research into what helps most with the contours and comfort of legs (especially with age) kept bringing me back to the lymph, the body’s natural waste disposal network, and the congestion that builds up when the lymph isn’t performing well. This affects the environment around the fat cells as it becomes clogged with trapped fluid and that creates the skin surface bumpiness because it pushes the cells out of line. Cellulite isn’t about fat, it’s about flow. Our products aim to improve the flow and release the trapped fluid that causes heaviness and cellulite. The two issues are related and understanding and addressing that is a real breakthrough in leg care.
ARE ALL YOUR PRODUCTS DEVELOPED TO TARGET CETAIN ISSUES, IE SKIN BRUSHING
So the main aim across the brand is to stimulate the lymph and circulation – all of the products, including our new derriere perfecting cream Peach-Lite, contain our Lymphology Complex. And each product has separate benefits too: Peach-Lite also has a contouring complex, called EcoSlim, in its formula. Air-Lite and Sun-Lite also contain properties that actively relieve fatigue, aches, pains and puffiness, and Sun-Lite has a hint of colour so it gives you that extra support when your legs are bare. Body brushing is key to good wellbeing – not just to your body and skin. It promotes the lymph, that’s the purpose of it, and in doing that it helps the body metabolise waste better, improving shape and energy. It’s one of those simple tasks that delivers a huge return. And you don’t need to body brush for half an hour either – it’s a minute in your day, quickly flicking the bristles over your skin before, during or after a shower, that’s it and everyone has time for that.
DO YOU AIM TO EDUCATE WOMEN IN THE AREA AS IT COVERS WELLBEING
Yes – it’s one of the pillars of our philosophy and thanks to new technology we can now do this. I say now, because back in the day, if you had an issue like cellulite, you bought a cream and were lucky if the box told you to be more active and eat a balanced diet. Now we can share all the knowledge – including the real causes of cellulite – with our community on our website and social media platforms, and it’s wonderful because it completes the circle and makes the whole proposition make sense. The bottom line is that no oil or cream alone can shift cellulite, the body just doesn’t work like that, it takes a lifestyle approach. And that needn’t be onerous or boring. Simply, if you combine daily application of a deep drainage product with more daily steps, water intake and body brushing, and fewer white carbs, you will see a genuine difference in your cellulite. It’s do-able!
DO YOU THINK THERE IS A LINK BETWEEN HOW WE LOOK AND FEEL ABOUT OURSELVES
100%. Find me someone who doesn’t feel on top of the world – or better at least – after a blow dry. Small boosts like a good hair day, feeling a few pounds lighter, a flattering new pair of jeans or even matching underwear can have profound effects on our self esteem and ability to perform well in life.
HOW HAVE YOU TAKEN YOUR YEARS OF EXPERIENCE AS A BEAUTY JOURNALIST AND INTERGRATED THAT KNOWLEDGE INTO THE PRODUCTS YOU DEVELOP
So as mentioned earlier I was very much driven by my understanding of what the consumer understood about beauty and what she wanted – often over what she was being given. The women who read my beauty pages, especially in the Telegraph, where I wrote a column every week for 14 years, were very vocal about beauty and I felt their voices were drowned out by newness and trends in beauty. The answers people are looking for in beauty aren’t always particularly sexy but they are genuine and real; I was very aware of that, especially when it came to legs – the consumer had become understandably wary of cellulite products because they didn’t work; the beauty industry didn’t know how to take this sector of the market forward except to deliver increasingly unlikely claims (like erasing cellulite in 9 minutes – that was a real claim for one product I came across). No one thought to address the issue with better deep drainage formulas and a lifestyle approach that could be explained with support. The other thing that was missing here was community: never underestimate the power of talking – a problem shared is a problem halved, and we encourage customers to join our private group on Facebook to talk and have a bit of a laugh together, advise each other and get some really good solid help on their leg worries.
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